Content Strategy

Site Redesign: Mick Kelly’s Irish Pub

Background: Mick Kelly’s Irish Pub is a privately-owned Burien, WA-based bar and restaurant open seven days a week, featuring Irish food and drink specialties. As with most bar and restaurant facilities, Mick Kelly’s has considerable competition, in particular another Burien-based bar and restaurant down the street with a strong website presence. Mick Kelly’s is vitally interested in increasing business to its catering services, which are proving to be a significant source of income, and a steadily increasing volume of work. Mick Kelly’s also needs to drive business to its new locations, and desires multiple communication channels in which to accomplish this goal.

Project work: We recommended the redesign of the Mick Kelly’s website to help Mick Kelly’s stakeholders meet their business goals and to address design and usability issues and features on the current site discovered through competitive analysis and user research.  We also recommended an aggressive social media presence (which the restaurant had previously not engaged in). Sections of the newly redesigned website catered to many of the specifications made by the stakeholders, using the following process and creating related UX artifacts:

Results: The new site was launched in the specified time frame and the following success metrics were achieved: Launch and uptake of social media deal specials, with a 15-20% uptake on these items; enabling of users to subscribe to push notifications; increased local awareness of pub and it’s wide assortment of music and events for all ages; obtained ongoing local media covered about one or all three locations; increased site visitors by 500% of current levels; quadrupled current levels of traffic to and contact emails to catering services site pages.