Content Creation Project 1: Persona Research and Writing – Avanade, Inc.
Overview and Results
Many projects I’ve worked on at Avanade have involved the creation of personas to better understand individual user needs and motivations. One of my favorite activities has been to research and create these personas whether they be professional personas, or consumer personas. I used these two personas to define user requirements for an insurance application we were delivering to a client; these personas were praised for being both visually interesting, as well as accurate in portraying goals and motivations for end users.
Content Creation Project 2: Design @ Microsoft Brochure – Microsoft, Inc.
Overview and Results
As a creative and technical writer, I had a contract with the Microsoft Windows group MSX Design to create web and print copy for internal and external communication channels. Working with the Windows Brand Manager, I was asked to create a narrative evangelizing Microsoft Design work. I created the storyline, held interviews with design leads, wrote all copy and taglines and then worked with a designer to produce a visually compelling pamphlet given out at recruitment fairs and events, which was used several years in circulation. pbcroxon_msdesign_brochure
Paula Byerly Croxon 